Email isn’t going anywhere. Though it may be hard to catch a consumer’s attention on social media, an email will still be seen – you just have to make sure it’s a good one. There are many things you can do to ensure that your business’ email is opened and easily redirects to your website, bringing you the ROI you desperately seek. Here are a few things to keep in mind when designing your email campaign:
Make it Attractive and Easy to Scroll
The subject line, as well as the preheader, should be informative and engaging so the reader will be compelled to open the email. Once opened, make sure the text is easy to read, as many consumers use their cellphones to view their emails. The images used should be high quality, easy to open by the mail service, and relevant to your content and brand. To add even more visual appeal, gifs can be used to make your email more dynamic.
Link Back to Your Website
Your email should easily navigate to your website, whether the purpose is to get the consumer make a purchase, familiarize themselves with your services or to simply create brand awareness. It is a simple but important step since your website is the face of your brand and you should always try to generate more traffic to it.
It may seem like email campaigns are no longer relevant, but that could not be further from the truth. Social media platforms are constantly changing, but people rarely change their emails. Once a relationship is established with a consumer, and you have done your part to bring them consistent and valuable content, it will prove to be a successful marketing move for your business.